Does Do Amore Price Match?
The quick answer is YES, Do Amore does price match! The slightly longer answer is, it must be the same exact diamond, at an advertised price. Read on to learn a bit more about our price matching policy and how you can take advantage.
What is a price match?
A price match means one company matching another company’s lower price on the same item. Price matching usually comes up when a customer shops multiple companies for the same item to get the best price. In the case of diamonds, one specific diamond may be for sale by multiple jewelers because the diamond is located at the diamond cutter (not the jeweler). So, each jeweler works within their own margins to sell the stone. As a result, jewelers will often have the same stone available at different prices.

Gemologist’s Note: Do Amore uses the term “Excellent” and Blue Nile uses the more subjective term “Ideal” for the exact same 4.02ct Round. GIA does not recognize the term “Ideal” and instead uses the term “Excellent” (check out the cert)!
Why do you price match?
Do Amore chooses to price match because we are competitive! And hey, we are often already priced lower than our competitors anyway. Either way, we want our customers to have the best possible experience and know they got max bang for their buck.
How does price match work?
Do Amore happily accepts price-match requests. We have created a simple price match system that is easy and quick to use, while still giving you access to our awesome online ring builder system. Here it is:
1. Find the same diamond for a lower price elsewhere
In order for Do Amore to be able to price match, the diamond needs to be exactly the same. So, make sure to check the GIA number. Or, if the GIA number is not listed (this is a way some companies prompt you to contact them), check the diamond’s specific length and width (in addition to carat, color, and clarity). If all are the same – email us! And, we will double-check it for you.

2. Email us at care@doamore.com with a live link
So we can verify the price and work with our diamond cutters, we do need a live link. As a result, we cannot match an email or verbal price, sorry!

3. We’ll email you with a link to your diamond at your lower price

Why does it have to be the same exact diamond?
Great question! Diamonds can have the exact same color, clarity, and carat weight, but can be of wildly different quality due to cut and sparkle. As you can see below, a 1.50ct F/VS2 Excellent cut Round can vary from $10,691 to $13,900 on the date of this article. This has to do with minute differences in cutting, which results in significant differences in sparkle, and ultimately ends in differences in value. This blog post talks about these tiny differences in Rounds (who knew a 62% depth was so different than a 63? Or that a 40.8 degree pavilion was such a big deal…) However, it happens in all shapes (want to know more? Email me, Corinne, at care@doamore.com)! So, at the end of the day, not all diamonds of a specific color, clarity, and carat weight are the same. As a result, they are priced differently, and we can only price match exactly the same diamond.

Do you price match ring settings?
As the craftsmanship, ethics, and gold weight of seemingly similar rings vary so greatly, we cannot price match ring settings. This is because a ring setting made with less gold, lower quality accent diamonds, or less ethically sourced metal or stones will, obviously, be less expensive (and not the same kind of ring we sell). Every ring sold by Do Amore is made with ethically sourced 100% recycled metal and conflict free diamonds and gemstones. We hold our rings to very high quality standards to ensure that it will last a lifetime. So, your polish will be perfect, your accent diamonds will be bright, and your prongs will hold your diamonds tight! We won’t compromise that quality just to hit a lower price point – it’s not what our customers want.

Online complaint regarding one of our competitors
What else should I know about price matching?
Thinking of purchasing a lower-priced ring elsewhere? Here are a few questions to ask:
- How do you ensure your diamonds are conflict-free and ethically sourced?
- Is your precious metal recycled?
- What warranty to do you offer? Is it free or at cost?
- Do you offer free resizing, engraving, and rhodium plating?
- What causes does your company support?
Make sure that your purchase not only helps your wallet but also helps others. Every Do Amore purchase (even with a price match!) helps bring clean water to people in need in developing countries.
How can I price match?
1. Find a diamond you love
You can start with our diamond search engine, or you can search our competitors! We’re happy to source and price match diamonds not currently listed on our website, as long as they match our ethics.
2. Look around and see if you can find it cheaper
Some of our customers love using RareCarat or StoneAlgo for this part, whereas others like doing their own digging. Whatever helps, we’re here for you, and want you to get the best price!
3. Have us match it
Email us at care@doamore.com with your live link!
Have more questions about price matching?
Drop us a note here, or email us at care@doamore.com! We are happy to discuss pricing, price matching, payment plans, and quality with you!
Verifiably Ethical & Sustainable
Guaranteed 1:1 Impact
Personalized 1:1 Customer Service
handcrafted & american-made
you before us, always
Verifiably Ethical & Sustainable
Guaranteed 1:1 Impact
Personalized 1:1 Customer Service
handcrafted & american-made
you before us, always
Thoughtfully crafted, made to last, and designed for life's most meaningful moments. LEARN MORE
Diamonds, Gemstones, & Metals

Verifiably Ethical & Sustainable
Every piece of Do Amore jewelry begins by not hurting the world. All our natural diamonds are either ethically sourced in Canada, recycled to eliminate additional demand, or accompanied by a blockchain ledger showing every hand your diamond passed through, proving your stone is truly conflict-free.
We also offer sustainable lab-created stones and guarantee all precious metals are recycled to eliminate the environmental impact of mining. Since March 2022, we carry absolutely no Russian diamonds and continue to urge the industry to follow suit.
Clean Water

Guaranteed
1:1 Impact
We desire to deepen the well of love in the world. We guarantee that every single purchase—whether engagement ring, wedding band, or piece of jewelry—directly impacts one person’s life by giving them access to clean water.
We do this by directly matching jewelry purchases to people in communities to ensure our funding has a one-to-one impact. We also show you the exact GPS coordinates and a photo of the water well your ring or piece of jewelry helped fund.
Customer Service

Personalized
1:1 Support
As a small, 100% founder- and employee-owned team, one-to-one encounters are at the heart of our values. Whichever way you want support throughout your engagement ring or jewelry purchase process, our team is here to accommodate you.
From high-touch to hands-off, video calls to text messages, you have our dedicated, responsive team on your side from the moment you start your search, to the day your well is built, to the time we meet again.
Engagement Rings, Bands, & Jewelry

Handcrafted & American-Made
Every Do Amore design, whether one of our own or unique to you, is beautifully handcrafted in America and made specifically for you. Each ring is made to order, every time.
From classic to custom, you have the option to select from dozens of gorgeous settings or work with our design team to create something entirely bespoke. Plus, you are always covered for free inspections, polishing, cleaning, stone tightening, rhodium-plating, and resizing for life.
Our Promise

You Before Us, Always
We care about what matters most to you, not what’s easiest for us. If it’s a minor change to a setting or arriving at a completely custom design, we work to ensure you get precisely what you love.
From statement-making to understated, we have options at any price point. Plus, you always have our team on your side searching to bring you every stone within your specifications. We also offer 60-day returns and a limited lifetime warranty to cover you in the rare event of a manufacturing defect.